When creating a website, the About Us Page is one of the most important supporting pages you’ll likely design for your website, regardless of the type of business you are in.
Unfortunately, About Us pages are too often treated as with a cursory glance rather than as a valuable opportunity to convey your story, your mission statement, your vision, and what makes you different than any of the other thousands of businesses online.
About Us Page Details
An About Us Page may go by different names—“About”, “Story”, “Mission Statement”—but these types of pages generally serve the same key purpose: to be the go-to page for a company to say, “This is who we are.”
When a visitor wants to learn more about you or your business, it’s the page they’ll look for. It is what sets you apart from other websites.
A Great About Us Page is one of your best salespeople.
An About Us page should be is a goal-oriented sales page, it should focus on highlighting the biggest selling points of your business and brand. It should make a strong impression on potential customers.
It should communicate the story of your business and why you started it. Make it real, do not post some BS that you did it to save the whales unless that is actually true.
It should put a face to your business, featuring the founders or the people in your company. It needs to make you real and not be just another random website.
It can incorporate persuasive content to help build trust and likability.
It should tell a story about your brand. To tell your story you should:
Set the scene for your readers: Introduce the characters (your team) or setting, and establish the status quo or “the way things were” for you, your target customer, or your industry.
Introduce the problem: Describe the problem that called you (the main character) to act to create the business.
Explain how you set out to find a solution and the obstacles you faced along the way.
Explain how you arrived at a solution: Share details of how your business is pursuing its purpose and any milestones you’ve hit.
Envision what’s next: Paint a picture of the future for your company or state its mission and goals.
Many About Us Pages include elements like how you save people money by cutting out the middleman or if a portion of your revenue goes to a charity. Although most people don’t care about this and many people will look at it as a scammy element unless you can actually back up these statements with facts.
Bottom Line: BE REAL. People can smell fake a mile away. If you do not have trust you won’t have customers. Write a REAL About Us Page that tells your story and you’ll see your trust scores skyrocket which will lead to more customers and more sales.
If you would like help building your website or writing your About us page contact us here: https://spiderwebdesign.company/contact-us/
Frequently asked questions
What should I write in about us page?
- Communicate the story of your business and why you created it.
- Describe the customers or the cause that your business serves.
- Explain your business model or how your products are made.
- Put a face to your business, featuring the founder or your key team players.
What is an about us page?
The about us page is used by all businesses to give customers more insight into who is involved with a given business and exactly what it does.. The about us page is often a reflection of the purpose and personality of the business and its owners or top employees. It is used to add trust and likability.
How important is an about us page?
The About Us page is one of the most important pages on your website. It is an opportunity where your visitors get to know your company. This is a chance for your business to introduce themselves and the kind of business they do and provide a reason why people should trust them.